The world’s largest public art event is coming to Surrey!
Dozens of brightly-coloured cows have been decorating the hills, farms, towns, schools and popular landmarks across Surrey throughout the summer. We aimed to share the beauty of the Surrey Hills and provide a massive boost to local businesses and community projects.
What’s it all about?
Individuals, companies and schools have sponsored life-sized cows which they have decorated themselves or with the help of an artist. The cows have been displayed around the county before being herded back to Surrey Hills CowParade HQ at Coverwood Farm, Peaslake in the heart of the Surrey Hills. On the 3rd September, at the inaugural Surrey Hills Food, Drink & Music Festival at Coverwood Farm, all the cows will be exhibited together in one place and judged. The Festival will be an amazing day for people taking a final look at all the cows before they are auctioned. Most of the cows will then be auctioned at a principal auction whilst, the cows judged to be the top 20 ‘Champions’, will bypass this auction and go to a Gala event to make even more money. Read more about the auctions.
Cow sponsors can choose their own charity and the net proceeds of the auction will be split between that and the Surrey Hills Trust Fund, a charity established to conserve and protect the Surrey Hills Area of Outstanding Natural Beauty, leaving a legacy for generations to come. The fund supports local community projects and enterprise schemes that benefit and enhance the Surrey Hills landscape.
Internationally-celebrated artist, and Surrey Hills resident, Alexander Creswell is the patron of CowParade Surrey. Find out more about Alexander’s work here.
CowParade Surrey App
An interactive mobile app was created by Akiko Design to help locals and tourists, from far and wide, find and ‘collect’ the cows along with their rosettes – great fun!. People with the highest scores have been entered into a prize draw to win a fantastic prize – Kuoni are very kindly offering the winner +1 the chance to stay in a 4 star hotel, for 7 nights, on the stunningly beautiful island of Mauritius! There are some great runners up prizes too…
The competition has now ended; the closing date was midnight on 22nd August 2016.
ANY COWS THAT WERE NOT ACCESSIBLE BY THE PUBLIC (I.E. MIRROR MOO & HAVE A BUTCHERS) WILL BE ACCOUNTED FOR WHEN CONSIDERING THE FINAL SCORES.
The prize draw to find the absolute winner will take place at The Surrey Hills Festival of Food & Drink on 3rd September. For more information on this event, please visit www.surreyhillsfest.co.uk
CowParade was born in Switzerland in 1998 and since then has been staged in more than 80 cities and towns worldwide including New York, London, Mexico, Istanbul, Paris and Buenos Aires. Over the years 3,000 cows have been decorated by more than 5,000 artists and over $30 million dollars has been raised for charitable organisations at the auctions which take place at the end of each CowParade. CowParade New York had 450 cows and was seen worldwide by 45 million people. The highest-grossing cow was created by designer John Rocha for CowParade Dublin in 2003 – studded with thousands of pieces of Waterford Crystal it was auctioned for $146,000 – quite a lot of moo-lah indeed.
See more about the international arts project at www.cowparade.com
The Surrey Hills
The Surrey Hills is designated an Area of Outstanding Natural Beauty, one of 38 nationally protected landscapes in England and Wales. The Hills stretch across a quarter of the county of Surrey and include the chalk slopes of the North Downs from Farnham in the west to Oxted in the east and extend south to the deeply wooded Greensand Hills which rise in Haslemere. The Surrey Hills offers some of South East England’s most beautiful and accessible countryside. Famous beauty spots include Box Hill, Leith Hill and the Devil’s Punch Bowl. You’ll discover an extensive footpath network, open commons, breathtaking views, attractive market towns and villages and much more.
The CowParade will not only help to raise awareness of this special landscape but also safeguard its future through donations to the Surrey Hills Trust Fund. For further information on the Surrey Hills please visit www.surreyhills.org.