Moo Holland was brought to life by artist Jenny Leonard who painted her to depict an iconic countryside at harvest. Her design includes fields of golden corn and trees plus a fleet of tractors and combine harvesters similar to those of her sponsor New Holland Agriculture, a farm machinery manufacturer which builds tractors in Basildon, Essex.
Jenny Leonard has experience in painting animal sculptures for public art trails, some of which have appeared in London in previous years. A time-lapse video showing Jenny painting Moo Holland can be viewed here: https://youtu.be/mWk4djWBOwk
New Holland is supporting farming charity Addington Fund and money raised will provide much-needed funds to help farmers in England and Wales. The charity was among those who helped farmers affected by flooding on the Somerset Levels in 2014 and in northern England in December 2015.