The magnificent 19th-century classical mansion, Horsley Park was the venue for a CowParade Surrey networking event last week. The DeVere owned venue hosted over 100 people who all had the opportunity to find out more about CowParade Surrey, the world’s largest public art event which comes to Surrey this year and will see hundreds of brightly decorated fibreglass cows placed in popular landmarks across the county.
Attendees were introduced to this exciting initiative which is calling out to individuals, companies, schools and other organisations to sponsor a life-sized cow and either decorate it themselves or bring in an artist to do it. The cows will then be displayed around the county before being herded to the inaugural Surrey Hills Food, Drink and Music Festival on September 3 where they will be on display for all to see. Those judged the pick of the herd will go to auction at a gala ceremony in London later in the year.
Proceeds will be shared equally between the Surrey Hills Trust Fund, established in partnership with the Community Foundation for Surrey to conserve and protect the Surrey Hills Area of Outstanding Natural Beauty which supports local community projects and enterprise schemes, and the individual charities selected by the cow sponsors.
The event gave everyone the opportunity to find out more about how CowParade Surrey will work for them. Artists, cow sponsors, charities and schools were on hand to share their experience of how CowParade Surrey was working for them.
Successful contemporary artist Minna George, is the chosen artist for the Vines BMW and Mini cow and is well known for her inspirational, vivid and colourful abstracts. Her pieces not only grace exhibitions but also hang in Hollywood mansions as well as on the walls of the RAC Club and alongside Sir Peter Blake and Al Weiwei at the Darren Baker Gallery on Charlotte Street, London.
“I’m delighted to be painting a cow for CowParade Surrey. This is a great opportunity for artists and businesses to unite for a good cause, but also show a great sense of humour, there are no given parameters and it will be fun! I can’t wait to get started on this cow, I won’t give much away about my design but it will definitely have a link to British heritage and be full of colour”.
CowParade Surrey is a superb vehicle for large and small businesses to meet their Corporate Social Responsibilities according to Andrew Shaw, a director of Surrey Hills Enterprises.
Andrew, former Global Leader of PricewaterhouseCoopers Legal which has over 2,000 lawyers operating across 80 countries, says: “CSR is important to all organisations these days and in most businesses it is normally driven by the Human Resources departments. It’s all about companies doing something for the community and putting something back. We hope that businesses across Surrey will see the benefits of supporting this fantastic event as a really novel way for companies to support their CSR and raise funds for either local good causes or national charities.”
Schools are also very excited about CowParade with many getting their students involved with designing the cows. Head mistress of Shottermill Infant School in Haslemere, Jilly Storey comments;
“I think CowParade is marvellous for children, it inspires them to be as creative as possible. It is really uplifting for schools to take part, I hope other schools in the county can get involved in this great community event”.
The initiative has already secured offers of support from many schools and businesses including Vines BMW and Mini, Waitrose, London Gatwick Airport, The Jockey Club, Friary Centre and more. Visit our dedicated sponsors area on the CowParade Surrey website to find out
For more information on how to take part call the Surrey Hills CowParade team on 01483 661150 or visit: www.surreyhillscowparade.com.