When Property House Marketing (PHM) ‘herd’ that CowParade was coming to Surrey, it jumped (over the moon) at the chance to get involved and sponsor a cow in aide of one of its favourite charities, Challengers.
PHM’s cow, Glorious Guildford was one of 15 cows who made their debut at Guildford’s County Show on bank holiday Monday. Glorious Guildford has now mooved to Guildford’s Castle Grounds and will be there until the end of August when all the cows around Surrey will be rounded up and will feature for one last time at the inaugural Surrey Hills Food & Drink Festival on 3rd September.
After the festival, all the cows are to be auctioned for the benefit of dozens of charities – for Glorious Guildford, that’s the disabled children’s charity Challengers, based in Stoke Park in Guildford and Farnham.
“Glorious Guildford” is the perfect name for our cow!” said PHM’s managing director Nikki Ackerley.
“It encapsulates our design exactly. We commissioned Ockham-based artist Colette Clegg to come up with the concept. What’s made it even better is she’s incorporated, not just our love of Guildford but also our love of Challengers; it’s not only her use of their branding colour orange, but most importantly the stars which are part of the Challengers logo too.”
Said Colette: “I was so pleased to be asked to paint PHM’s cow. One of my friends has a child that benefits from the services that Challengers provides and I know what a difference it makes to her family’s life. Not only has it been great fun as an artist to get involved with PHM’s cow but I’m so pleased it’s been for a charity that I know and admire.”
“I admit when I started painting, I hadn’t quite appreciated the challenge of converting an A4 design on to a life-size cow, I thought it would take about five days but in the end it took nearly two weeks. We set up a time-lapse video too – it’s great to be able to see how it took shape – it’s also fun to see how my dogs came in and out of the studio and kept me company!”
Added Nikki: “CowParade is a great concept – how much fun is it to see art around our towns and countryside? We specialise in public relations for property companies and I’ve always believed that art has a great part to play and it’s a fantastic complement to the built environment. Tim Metson who organised it all has done a tremendous job in bringing this fantastic idea to fruition and we’ve had huge amounts of fun getting involved.”