CowParade, is the world’s largest public art event which comes to Surrey this summer. This exciting exhibition sees full-size fibreglass cows sponsored by businesses, decorated by artists and auctioned off to raise lots of mooolaa for charities!!
Fordway, a leading independent cloud services and IT infrastructure specialist based in Godalming commissioned local designer Lisa Sutcliffe of Lisa Jayne Interiors who has brought their cow to life with her artistic flair! Lisa is a Surrey based interior designer and decorator with over 18 years experience across a wide range of projects – although she has never tackled a cow before!
“Fordway is delighted to be involved in Cow Parade” says Richard Blanford, Fordway’s Managing Director “It’s a fun and engaging concept that allows businesses like Fordway to support good causes while publically promoting the talents of artists and designers”. He added “We’re looking at ways to involve the local community in the project and working out whether we can perhaps change our cow’s accessories during the summer, so do keep an eye on her”.
Tim Metson, Cow Parade Leader, said: “We’re delighted that Fordway is supporting this unique initiative. The company’s office is opposite a very busy junction in Godalming, so their cow will brighten the landscape for everyone waiting at the traffic lights.”
Proceeds generated from the Fordway cow at the Cow Parade auction will go towards Fordway’s 2016 nominated local charity Eikon, whose mission is to provide vulnerable young people with the support and skills they need to overcome challenges and fulfil their potential in later life.
Jill Green, head of fundraising and communications at Eikon, said: “It is fantastic to be the chosen Charity for the Fordway entry into Surrey’s Cow Parade. It is such a wonderful way to involve the arts within the community in a fun and inspiring way and at the same time raise much needed funds for local charities.”
Fordway have found that their cow has already captured the imagination and garnered support from other local businesses. Steve Scott at SS Mobile Auto Refinishing kindly supplied the paint whilst local scaffolders Scorpion Scaffolding erected the scaffold to support the cow – co-operation that exemplifies the collaborative spirit of the event.
The cows will be put out to graze and will be dotted around Surrey from June until the end of August for all to see and then the fun really begins! A specially designed app, created by digital design agency Akiko Design, is free to download and will allow you to ‘check in’ to each cow as it’s found. You’ll discover lots about each cow, be able to win rosettes, take part in quizzes and more. Those who find the most cows will be entered into a prize draw to win a luxury Kuoni holiday for two to Mauritius!
The autumn will see the cows auctioned off for charity. Each cow sponsor gets to choose a charity of their own to benefit from half of the auction proceeds, with the other 50 per cent going to the Surrey Hills Trust Fund, established in partnership with the Community Foundation for Surrey to conserve and protect the Surrey Hills Area of Outstanding Natural Beauty. The fund supports local community projects and enterprise schemes that benefit and enhance the Surrey Hills.