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immoovate_guildford-2Local artist Poppy Porter has transformed the Mayor of Guildford’s official CowParade entry into a work of art with an original, eye-catching design to reflect the Mayor’s theme of innovation.

Aptly named Immoovate Guildford, the life-sized cow will be part of the CowParade, the world’s biggest public art event raising money for good causes coming to Surrey from May to September. Guildford-based abstract artist Poppy Porter was chosen to decorate the cow to represent the Mayor’s focus for his year – ‘Inspiring Tomorrow’s Solutions Today’.

The Mayor comments: “My overall theme is to celebrate Guildford’s role at the heart of innovation and promote the importance of meeting the challenges of the future by encouraging innovative, sustainable solutions, balancing the needs of our society with smart economic growth while protecting our natural environment. Immoovate Guildford captures perfectly the spirit of my mayoral theme. Look out for her at events and attractions around the borough over the coming months!”

immoovate_guildford-3The distinctive design on the cow was inspired by the structure of the neuron, an essential part of our brain and nervous system, where innovation, ideas and inspiration come from.

Picture caption: Left to right – Tim Metson and Carol Hornsby-Smith from CowParade; Mayor of Guildford, Cllr Gordon Jackson; Paul Stacey, James Whiteman, Sue Sturgeon, Guildford Borough Council; artist Poppy Porter.

Artist Poppy Porter explains: “Immoovate Guildford features an intricate network of linked hubs that echo the way neurons are joined. The design works on two levels – to show where ideas and innovation come from, and to represent human networks, communications and collaborations. All the hubs in the design are connected representing a healthy mind as a product of a healthy environment that encourages the free flow of ideas.”

Guildford’s very own Civic cow is just one of the many cows sponsored by different organisations and businesses throughout Surrey as part of the CowParade Surrey. Launched at the Surrey County Show on 30 May, they will displayed around the county before being herded to the inaugural Surrey Hills Food, Drink and Music Festival, where they will all be exhibited together and judged.

immoovate_guildford-1The cows will later go to auction; those judged to be the pick of the bunch will be auctioned at a gala event in London later this year. The net proceeds from the auctions will be split between various charities chosen by the sponsors and The Surrey Hills Trust Fund which was set up to support local community projects to benefit and enhance the Surrey Hills landscape.

The Mayor’s chosen charities – Surrey Cancer Research Institute and Surrey Hills Trust Fund – reflect the mayoral theme of promoting innovation and balanced growth alongside the protection of our natural environment.