As a sponsor, what do I have to pay for?

The full size resin cow is £3,500 plus VAT. In addition, the sponsor pays a fee to the artist (to be negotiated), plus the materials the artist will need to decorate the cow.

What benefit do I get as a sponsor?

In addition to the main items listed, the sponsor will be part of a PR and media campaign that commences from the moment you pay for a cow, through to the final auction in London.

As a sponsor, am I able to capitalise on my sponsorship of CowParade Surrey Hills by building that into my own marketing during this period?

Yes. You are able to make reference to the CowParade Surrey Hills in your marketing material and also if you are undertaking Corporate Social Responsibility events with your staff and local community. This is a good way to link your sponsorship of the CowParade Surrey Hills with your chosen charity and use this to involve staff, the charity and the local community in further fundraising activities.

What if I want to keep the cow I have sponsored?

Although you pay for the cow at the beginning, the purpose is to create a work of art that will fetch a good price at auction at the end of the summer. If you want to retain the cow, then you need to bid for it at auction. Half of the net proceeds from the auction will go to the Surrey Hlils Trust fund and the other half to each sponsor’s chosen charity.

Why does half of the net proceeds from the auction go to the Surrey Hills Trust Fund?

Surrey Hills Enterprises, a CIC (Community Interest Company) of the Surrey Hills AONB is running the event on behalf of the Surrey Hills AONB. The Surrey Hills Trust Fund, is a charity established to conserve and protect the Surrey Hills Area of Outstanding Natural Beauty, leaving a legacy for generations to come. The fund supports local community projects and enterprise schemes that benefit and enhance the Surrey Hills landscape.

Can we organise getting the cow painted?

Yes, you can undertake the painting of the cow yourselves, however, you design must be submitted and approved before you commence the painting. Please see the Artists Q&A for more information on the requirements for the design and painting of the cow.

How are the locations for cows selected?

Each proposed site for a cow will undergo a risk assessment to determine whether it is a suitable location or not. Locations will be in urban and country settings. Each cow will have a designated Cow Handler (responsible person) who will ensure that, as far as possible the cow comes to no harm. This is not intended to be an onerous responsibility but someone who is a contact point with the event organisers to check on the cow from time to time and act as First Responder if the organisers suspect damage or theft is potentially underway. No handler is expected to put themselves in any personal danger whatsoever, but act as a liaison point only

I would like to have the cow I sponsor within the vicinity of my place of work.

Sponsors may propose a site for their cow near their premises. If the location passes the risk assessment then you can have your cow there. As described in A 7. you will be required to appoint a Cow Handler.

There is no suitable location for my cow near my premises or I have multiple premises, so would not want to discriminate. Where will my cow be placed?

This is an opportunity for you to identify what you consider to be a suitable location for your cow elsewhere. This could be outside premises that may benefit from having your cow outside, such as a café, gallery or other shop, acting as a draw to bring them additional customers. Through this collaborative approach, your sponsorship of the cow is highlighted to all those who see the cow, while the location owner benefits from additional trade. While you are the sponsor, you may be able to negotiate a ‘contribution’ from the location owner to help offset some of your costs. This would be a private arrangement between you two with no involvement from the event organisers.

How will the cows be displayed?

Each cow will be secured to a plinth and the plinth placed so it is level and stable. If necessary, the plinth will also be secured to the ground. No one is allowed to climb on to the cows and there will be signs to that effect. The requirements for the location of a cow is that a). There is public access to it during the day/evening so that people can get close to and touch the cow. There may be some exceptions to this depending on the design of the cow which will be determined on a case by case basis. b). If the cow is in a well-lit urban location it can be left in situ or you may wish to place it in a secure area during the night (subject to ease of movement of the cow). It will be your responsibility to ensure this is carried out every day of the week during the course of the event. In country areas, it is planned that the cows will remain in situ during the whole event.

What happens if my cow is accidently or deliberately damaged during the course of the event?

Any damage to a cow must be reported immediately to the event organiser via the Cow Handler who will have appropriate details. Someone will come and assess the damage and determine the next course of action. In most cases the cow will be returned to The Ranch for repairs and then brought back to the same location.