CowParade sponsorship has now closed
Download our Sponsors’ Pack for all the information you need in PDF format.
We are calling for individuals, companies, schools and other organisations to sponsor a life-sized cow and either decorate it themselves, or bring in an artist to do so. CowParade gives sponsors the chance to connect with millions of people and offers a huge, unique PR/marketing opportunity (starting now through to autumn 2016) that will generate national interest. Various levels of sponsorship are available ranging from the sponsorship of a single cow to a whole herd!
Artists, from the acclaimed to the amateur, are now submitting their designs for transforming the fibreglass cows into works of art. Sponsors can view a number of artists’ designs here on the CowParade Surrey website and select one they would like to commission. Alternatively, sponsors can create and execute their own designs, which must be approved by the CowParade team.
The trick is to create a cow that will raise lots of money at auction because for each cow, the sponsor gets to choose a charity; the net proceeds of the auction will be split between that and the Surrey Hills Trust Fund. This is a charity established to conserve and protect the Surrey Hills Area of Outstanding Natural Beauty, leaving a legacy for generations to come. The fund supports local community projects and enterprise schemes that benefit and enhance the Surrey Hills landscape.
The herd will be unleashed to graze in various high-traffic locations around Surrey from June onwards, building up to the main exhibition in July and August. CowParade is for both tourists and locals to enjoy and a specially-created app will help ‘cowspotters’ follow the cow trail and pick up ‘rosettes’ along the way.
At the end of August, the cows will be herded back to Surrey Hills CowParade HQ at Coverwood Farm, Peaslake in the heart of the Surrey Hills. On the 3rd September, at the inaugural Surrey Hills Food, Drink & Music Festival at Coverwood Farm, they will be exhibited together in one place and judged. The Festival will be an amazing day, with full media coverage, for people taking a final look at all the cows before they are auctioned. Most of the cows will then be auctioned at a principal auction whilst those judged to be the top 20 ‘Champions’, will bypass this auction and go to a Gala auction in London to make even more money.