It seems the CowParade Surrey cows really captured people’s hearts this summer as they headed out all over the county and into London to find the beautifully decorated moos. Fondly known as ‘cow spotters’, this moovement of people embraced the concept of CowParade fully with many downloading the specially designed app in a bid to find all the cows.
David Evans Director at Akiko Design who created the CowParade Surrey website and app comments;
“This was something we had to be involved in. As a Surrey based business we saw this as a great opportunity to get creative and get people out finding the cows using technology. The app was a fun interactive way to engage with huge numbers of people, we had over 4000 app downloads and 21,288 check-ins! We were also delighted to bring our very own Akiko cow to the Parade, which we hope will raise lots of money for our chosen charity, the Community Foundation for Surrey.”
To add a further incentive to the Parade, Kuoni Travel kindly offered up the fantastic prize of a luxury holiday for two to Mauritius to those who collected all the cows by the deadline of 22 August.
Rachel O’Reilly, head of communications at Kuoni, comments: “This has been an art exhibition which has involved the whole community from schools to local businesses and has brought a splash of colour to daily life around Surrey. Having so many people out and about throughout the County seeing the cows and using the app has been fantastic and we’ve been thrilled with the response.”
The Surrey Hills Festival of Food and Drink at the beginning of September provided the perfect opportunity to announce the winner of the CowParade Surrey app competition. A total of 88 people had managed to collect all the cows – quite an achievement, particularly as some mooved around often! The winner of the luxury Kuoni holiday went to Carl Harmer, a Guildford based chef who works for the Princess Alice Hospice,
Carl comments; “I’m over the moooon, I have had a great time searching for all the cow’s in and around the Surrey Hills and have come across some amazing places to visit that are just on our doorstep. I have bumped into other cow spotters and chatted to other people enjoying the hunt. Camelia was the first cow I spotted on the roundabout in artington I then went on Google to try and find out what this is all about and found out about CowParadeSurrey. I spent a couple of great months finding all the awesome cow artwork. To top off a wonderful summer winning the trip to Mauritius (thank you forever Kuoni) is a dream holiday I have never thought would happen. I have only ever been as far as France previously so this really is a dream come true!”
Runner up prizes went to Kathryn Kelly who enjoyed finding the cows with her young daughter Sophie and won an overnight stay at The Stag on the River, Eashing, courtesy of Red Mist Leisure along with a third prize winner who will be enjoying an overnight stay at The DeVere Hotel, Horsley Park.
CowParade Surrey Project Manager, Carol Hornsby-Smith comments; comments; “We were delighted with the huge amount of people keen to get out and find our cows – it’s truly humbling to have engaged with so many people. The aim of CowParade Surrey was to raise awareness of the beautiful Surrey Hills and the county of Surrey and we have had so many wonderful comments from people who have loved discovering this special part of the country. Our thanks go to all those passionate ‘cow spotters’ who helped to make this project such a success.”
As the weather changes and autumn draws closer each cow will be heading off to be auctioned raising funds for over 52 charities and the Surrey Hills Trust Fund, a Community Foundation for Surrey fund. Two auctions will take place one in Surrey at Sandown Park on 20 October and one in London the ‘Gala’ auction at Hampton Court Palace on 17 November. The cows will be auctioned by Ewbank’s, the Premier International Antiques and Fine Art Auctioneers and Valuers in Surrey and Hampshire who are able to take on-line bids prior to and during both events at www.ewbankauctions.co.uk.
Tim Metson CowParade Leader comments; “This is a once in a lifetime opportunity to own your very own piece of art that can be situated either inside or outside. Each cow has been uniquely decorated, many by professional and up-and-coming artists. We were very fortunate to have acclaimed artists such as Sir Peter Blake, Alexander Creswell, Minna George, Stuart Semple and more take part in CowParade Surrey and we are expecting lots of interest in these pieces – we urge anyone that is keen to register their interest or bid early on these cows as we know they will be very popular”.
CowParade Surrey and the Surrey Hills Festival of Food and Drink were organised by Surrey Hills Enterprises a not for profit Community Interest Company (CIC) that works with local businesses to build a brand for the Surrey Hills. Surrey Hills Enterprises offer a membership scheme to help promote the local economy and support enterprise.